These ads, created and written by me for financial credit specialist, Dun & Bradstreet, identified with small to medium enterprises (SMEs) and their difficulty in determining the credit-worthiness of their business partners. My concepts presented a visual ambiguity that reflected the messaging. Further concepts included:

'Sinking or swimming?' (a gasping swimmer)

'Flying high or falling fast?' (a tumbling skier)

''Agony or ecstasy?' (an exhausted athlete)