No two case studies are the same - which is why I love them! I learn something new with every project. Nevertheless, they all have in common the need to deliver convincing end-user benefits along with interesting and helpful advice in a consistent corporate format.

This is true for Innova Capital, the specialist venture capital company, who demand a 'no-frills' story that highlights the problem, the challenge, the solution and the benefits (of that solution).

While this is a formula that has proven itself time and again with corporate case studies no matter the industry sector, it is a challenge for a copywriter to nevertheless make each case study distinctive, unique and interesting within these constraints.