One of my favourite clients of all time, Polycom relies on proof points for the myriad benefit propositions delivered by its innovative unified communications (UC) solutions.

These benefits include reduced costs of ownership over normal telephone communications, reduced travel costs (and therefore CO2 emissions), rapid RoI, investement protection, increased business efficiency and productivity, enhanced and more immediate collaboration, faster decision-making etc etc.

There are no down-sides to video (and telephony) conferencing!

For Polycom, case studies deliver these proofs through the testimonies of real-world Polycom users. For Polycom, I interview Polycom account manager then satisfied customers in order to write powerful, engaging case studies that deliver the correct corporate and product messaging.

The knowledge I gain from this involvement with so many different industry sectors also helps me to better understand the business issues and market challenges of new clients.