Now called Bayer Schering Pharma, my experience working directly with this world-renowned pharmaceutical company in Berlin spanned many years and involved newsletters, product brochures, website content, detail aids and advertising campaigns.

For this ad campaign for Schering's revolutionary new non-ionic contrast media, Ultravist, I picked up on comments in the consumer research notes that described the feelings of nausea with other contrast media. I focused on this downside to highlight the relatively low adverse drug reactions (ADR) achieved by Ultravist in a series of ads with similar surreal imagery.