Fast turnaround and evocative copy are key features of typical holiday website copywriting. You need to 'romance' the reader at the same time as impart all the relevant information accurately and clearly in order for them to make a booking decision.

For Spirit of Tuscany, I received new additions on a weekly basis to the huge portfolio of over 250 villas and apartments. Each had to be described, explained and 'sold'.

My involvement also included writing the directions from the nearest airport to each villa as well as the 'Welcome Pack' and various pre-formatted customer e-mails.

Keeping each villa description fresh, alluring and informative is a challenge that demanded an eye for detail, lots of research and clarity of description.