Automotive copywriting is one of my favourite past-times and I have written for Citroen, Rover, Daihatsu and Saab in the past.
For the Toyota agency, I wrote content for Toyota's 'One Day' and 'In Front' brochures and newsletters. This one (below) was a review of a new sat nav system installed in the massive Toyota Landcruiser. I test-drove it from my home in Buckinghamshire to Longleat Safari Park in Wiltshire, guided only by the instructions from the sat nav. Needless to say, I arrived on time and without any problems.