Next to travel writing, writing about cars is one of the most exciting and stimulating occupations for a (male) copywriter. Which is why I revel in all aspects of automotive writing, including newsletters, brochures, advertisements and direct mail.

I have written hundreds of articles for Toyota's 'In Front' brochure (below), as well as the entire content of the customer-facing 'One Day' brochure that announces new models and innovations.