A newsletter should be a powerful piece of direct mail or electronic communication that achieves positive pre-set communication and marketing objectives. It should excite, inform and educate. It must create relationships between a company and its readership that will help pave the way for future sales and marketing initiatives.
I have years of experience writing and producing internal and external newsletters for the pharmaceutical industry, the IT industry and the building industry to name a few. I have worked either directly for corporates or through their design agencies.
Furthermore, I am happy to work any way you want. I can either project-manage the entire newsletter campaign, from start to finish, to deliver a regular newsletter you and your company would be proud of. Or I can undertake any part of the process, such as simply writing the articles from information supplied, editing a pre-existing article to length or rewriting an article translated from a foreign language.
For your newsletter, I can:
- Research and source the information
- Interview experts and end-users
- Write and edit the content to length and style
- Rewrite translated copy
- Gain content approval
- Design page-by-page or electronic layouts
- Source photography and graphics
- Produce electronic artwork
- Print or place on intranet/web site
- Deliver or broadcast electronically
- Project manage the entire campaign, issue-by-issue
For more info call Andrew Dunning on +44 (0)1628 810 800
Or email: andrew@skybluecreative.co.uk
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