A website can be many things. It can be a window into your organisation, reflecting its qualities, status and achievements.

It can also be a valuable sales tool, with every opportunity to present the benefits of your products and services and attract enquiries.

It can also be an online shop, selling directly off the screen to well-informed and reassured customers.

If you want to get it right, don't just put your corporate brochure or product catalogue online. Its responsibility is to attract, engage and inform. For a start, each page is an advertisement, with its need to deliver a powerful, clear message and to 'sell' - an idea, an image, or a product, service or solution. This involves clear copywriting, correct 'tone of voice' and careful presentation. Sentences should be shorter. Copy should be more engaging and personable. And you should avoid long copy lines and lengthy scroll-downs.

If you want a website that achieves all your marketing and communication objectives, I can help by:

• working with you to identify communication objectives
• helping you plan and organise information
• implementing key words to maximise search engine optimisation
• writing powerful, engaging and informative content
• providing on-going copy updates
  

(And bullet points are a great way of getting a lot of information across in minimal, easy to read copy!)

For more info call Andrew Dunning on +44 (0)1628 810 800
Or email: andrew@skybluecreative.co.uk